Here’s why.

In a nutshell, an agency gives you a team of translators for each language, instead of just one person trying to be an expert in everything.

The temptation to use the same French lady you trust for all of your content is real. But while she is amazing at medical device regulatory content, she is about as creative as a pair of beige y-fronts.

So the press release you hoped would get picked up by the big French media outlets has died a death